I love the online fitness niche.

There are a ton of colorful characters and more than enough drama to keep you entertained.

As a marketer, it's one of the best niches to pay close attention to.

It's so saturated the marketing needs to be very sophisticated if you're going to be successful.

These guys and girls are amazing at content marketing, creating a personal brand, growing an audience, and selling to their audience.

Recently I came across a marketing tactic I haven't seen before - a strength coach taking email marketing and dialing it up to over 9000.

His name is Alexander Juan Antonio Cortes.

He's a bodybuilder, personal trainer, fitness writer, and published author.

He's written for prestigious publications like EliteFTS and Ironman magazine.

A few months ago he transitioned to online business full-time (he used to have a day job as a personal trainer.)

After coming across email copywriting maestro Ben Settle, Alex decided to start emailing his list 3 times a day, 7 days a week.

I've heard of people mailing their list several times a week, but never mailing daily, let alone several times a day

So, I just had to pick his brain about it.

Enjoy the interview, and let me know what you think in the comments below.

Topics covered:

• Who is Alexander Juan Antonio Cortes?
• Why did Alex decide to email his list 3 times a day?
• How is he able to produce so much content?
• What has the feedback from his subscribers been like?
• List segmentation and product development based on subscriber feedback
• People don't read so repeat important messages
• How Alex uses his personal brand to filter his readers
• Email list growth of 579% over 90 days
• Open rates and click-through rates are above average
• How Alex makes it easier for his audience to consume his content
• How long-form emails are more popular with Alex's subscribers
• How does Alex generate revenue from his emails?
• As he grows his list revenue will compound
• Unsubscribe rates are about average
• Alex's perspective on marketing in general (best part of the interview)

A complete transcript of the interview is available here: 

http://dropkickcopy.com/grow-your-email-list

Please remember to subscribe and leave us a rating and review on iTunes:

https://itunes.apple.com/us/podcast/digital-disruptors/id1202633889?mt=2

In our 2nd episode, we introduce you to the fundamentals of digital marketing. 

Topics covered:

• What is digital marketing?
• Problems facing digital marketers in Dubai
• Offline and online components of digital marketing
• The currency of digital marketing is attention
• Digital marketing contextualized: the marcomm framework
• The marketing mix
• Consumer psychology and digital marketing
• The importance of setting KPIs
• Our focus: online marketing
• Resources to understand digital marketing

Complete show notes are available on our website - What is Digital Marketing?

Please subscribe and leave us a rating and review on iTunes.

How to leave an iTunes rating and review.

The Digital Disruptors Podcast brings you the latest in disruptive trends, tech, tools, and hacks in the digital marketing space.

All packaged in easy-to-digest episodes featuring unfiltered, no-holds-barred banter between old friends.

We'll also be featuring some of the growth-hackiest fresh-take-havers from the hottest businesses in Dubai.

We live and breathe digital marketing. And we've over 100 businesses in the U.A.E. along the way.

We are going to change the way Dubai does business. One episode at a time.

Links from the show

Exclusive Interview: How Jared Kushner Won Trump The White House

PRServe - PR for Startups

This show is brought to you by

Ubrik Media - http://ubrik.com

Dropkick Copy - http://dropkickcopy.com

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Stitcher - [Coming Soon]