[00:21] Thank you to all the listeners who sent us feedback.
[01:00] Today's topic - tools for digital marketers
[01:40] We're going to give the top 9 tools we use at Ubrik to make our jobs easier
[01:55] Ghostery is a tool created to give users an ad-free, more private, faster-browsing experience but we use it to understand what apps, plugins, and scripts running on a website. It tells you everything that's running in the background. We use this so we don't have to waste our client's time by asking them questions like "are you running Google analytics," especially since they sometimes don't know the answer and have to check with their IT/web developer.
[03:45] Google Tag Manager (GTM) helps marketers do things like add analytics and tracking scripts to a website without having to get an IT/web developer to update the website manually. All you need is a one-time effort from your developer to install the GTM code snippet on your website. After that, you can do everything yourself via the GTM interface with almost zero technical know-how. E.g. you can add your remarketing pixels (Google, Facebook) to your website with a bit of copy/paste and a few clicks.
[05:35] Built With - This is another tool we use to save time when going into client meetings if they have an existing website. It tells you what technology/platform a site is built on. We've used it to reverse engineer a website for an e-commerce client by looking at a competitor's website design the client liked.
[07:25] Wappalyzer - This is a browser plugin similar to Built With which allows you quickly get a website's technology stack. Whenever a client meeting turns to talking about websites this is an easy way to impress them because in many cases they aren't very tech savvy and this sort of thing sounds like rocket science. Of course, it doesn't help that some agencies make it sound like rocket science but in the internet-age, this kind of knowledge is easily accessible to everyone. For our part, we try our best to demystify tech to our clients and freely share this knowledge with them.
[08:45] Similar Web - Whenever we speak to clients who want to do campaigns to increase web traffic we ask them what their current traffic is, and how much they would like to increase. Many clients don't have this information handy or don't know how to find it. Not having analytics installed is a common problem too. With Similar Web, we just enter the URL and we immediately get a rough estimate of monthly web traffic, traffic sources, and other data. All of this information can be downloaded as a pdf. They also have a paid version which gives you a lot more information.
[12:25] Hubspot Website Grader - This is a free tool which gives you a multi-point analysis on the quality of a website according to parameters like performance (speed,) mobile responsiveness, search engine optimization, and security. You can also download the report in pdf form. We like to analyze a client's website, download the report and send it to them in our follow-up email after the initial consultation.
[14:30] Hubspot Sales Extension - If you use Gmail and Google apps in general, this a browser plugin which supercharges your apps. It's an excellent free CRM tool which lets you track email opens and clicks. We use it heavily when sending proposals because it gives us information on how the client is reacting to us. For example, if the client opens our proposal email 10 times, we might give them a call because their action conveys intent. And in keeping with our policy of transparency with our customers and demystifying tech, we tell them about the tool. They can use it to add value to their business too, so we want them to know about it.
[17:00] Rapportive - This is a Gmail plugin which pulls contact information from Linkedin - company, job title, social media profiles etc.
[18:15] Boomerang - A Gmail plugin which allows you to schedule email delivery, reminders to follow up on important emails, etc. It improves your email productivity significantly.
[21:00] Once a month, we'll be doing a special episode on tools for marketers. We want to hear from you - what tools do you like to use? We'd love to review them. Send us an email - hello@digitaldisruptors.co - and let us know.