Imagine a salesman who doesn't need to sleep, doesn't need to eat, and will work for you 24-7-365. This isn't a mythical creature, mind you. And it's entirely possible for you to employ this salesman. Want to know how?
I'm joined by Nabeel Azeez, direct response copywriter and marketing consultant. He co-owns a boutique content marketing agency, Dropkick Copy, with his brother. And he's the author of a soon-to-be-published book on personal branding called, Dragon Energy: The Tao Of Personal Branding. (Links are at the bottom of this post.)
Nabeel and I haven't known each other that long. My business partner - co-owner of Ubrik, Sheyaf Hashim - and him go way back. Here are a few interesting facts about Nabeel. He's been consulting full-time for just 2 years. And he's completely self-taught! Guess what he was doing before that?
Procurement at a shipping company!
The crazy thing is he doesn't just know how to write copy, even though that's his specialty. He has a working understanding of every branch of digital marketing! And he learned it all himself. I know several career marketers who've been doing this full-time for much longer than Nabeel but are nowhere near his level.
Enjoy the show!
For complete show notes and links to resources, visit our blog:
A lot of people in the U.A.E. love to talk about entrepreneurship and innovation. Very few have actually done it. Of the few who have done it, fewer still are in a position to speak about it with authority.
Some "entrepreneurs" are just in the right place at the right time.
Nassim Taleb talks about "Skin in the Game." That's how you figure out who's "Legit" (legitimate) and who's a fraud.
Naaz Noor is LEGIT. U.A.E. born-and-raised. Lawyer by training. Private-banker for 10 years before starting her own business, a legal consultancy. From there, Aseel Consultancy grew into F&B consulting, a co-working space, business incorporation, startup incubation, business services, and more.
For complete show notes, visit our website: https://blog.ubrik.com/naaz-noor
When I asked Karl Feilder what tips he can give me to run my business in a more sustainable, energy-conscious way, he didn't pull any punches.
As it turns out, we're being incredibly wasteful and we didn't even know it! From the lights we had on unnecessarily, to the room being too cold, to not carpooling to work, Karl wasted no time rattling off what we could be doing better.
And the funny thing is, these are such easy fixes to implement. That's the problem with the status quo. Nobody cares. It gets to a point where it doesn't even cross your mind there's a better way to do things.
Karl is the founder and CEO of the Neutral Group. To put what they do in layman's terms, Karl and his team work with companies to make their entire supply chain eco-friendly and energy efficient.
Since founding his first start-up in 1990, which was sold to Microsoft in 1995, Karl has overseen the growth of technology companies resulting in three personal trade sale exits, two trade sale exits on behalf of external investors, and the leadership and preparation of two companies for IPO. Karl has 20 years international experience of managing technology businesses and was recognized by the World Economic Forum in 2004, as a Technology Pioneer.” He was voted “Innovator of the Year 2011” by the Middle East LOG magazine.
Karl holds an MBA from Henley Management College, a B.Eng.(Hons) Industrial Engineering from the University of Hertfordshire, and is an Adjunct Lecturer at the Masdar Institute in Abu Dhabi.
As far as "big business" experience goes, Karl is as credible and authoritative as they come. Which is why, when he talks about the impact businesses have on the environment and what we can do about it, people listen.
I, for one, thoroughly enjoyed my conversation with him. And, in preparing for our chat, I was shocked at some of the facts and figures I came across. You'll have to watch the full interview to find out what they are.
Read the full show notes: https://blog.ubrik.com/karl-feilder
I love the online fitness niche.
There are a ton of colorful characters and more than enough drama to keep you entertained.
As a marketer, it's one of the best niches to pay close attention to.
It's so saturated the marketing needs to be very sophisticated if you're going to be successful.
These guys and girls are amazing at content marketing, creating a personal brand, growing an audience, and selling to their audience.
Recently I came across a marketing tactic I haven't seen before - a strength coach taking email marketing and dialing it up to over 9000.
His name is Alexander Juan Antonio Cortes.
He's a bodybuilder, personal trainer, fitness writer, and published author.
He's written for prestigious publications like EliteFTS and Ironman magazine.
A few months ago he transitioned to online business full-time (he used to have a day job as a personal trainer.)
After coming across email copywriting maestro Ben Settle, Alex decided to start emailing his list 3 times a day, 7 days a week.
I've heard of people mailing their list several times a week, but never mailing daily, let alone several times a day
So, I just had to pick his brain about it.
Enjoy the interview, and let me know what you think in the comments below.
Topics covered:
- Who is Alexander Juan Antonio Cortes?
- Why did Alex decide to email his list 3 times a day?
- How is he able to produce so much content?
- What has the feedback from his subscribers been like?
- List segmentation and product development based on subscriber feedback
- People don't read so repeat important messages
- How Alex uses his personal brand to filter his readers
- Email list growth of 579% over 90 days
- Open rates and click-through rates are above average
- How Alex makes it easier for his audience to consume his content
- How long-form emails are more popular with Alex's subscribers
- How does Alex generate revenue from his emails?
- As he grows his list revenue will compound
- Unsubscribe rates are about average
- Alex's perspective on marketing in general (best part of the interview)
A complete transcript of the interview is available here:
http://dropkickcopy.com/grow-your-email-list
Please remember to subscribe and leave us a rating and review on iTunes:
https://itunes.apple.com/us/podcast/digital-disruptors/id1202633889?mt=2
In our 2nd episode, we introduce you to the fundamentals of digital marketing.
Topics covered:
- What is digital marketing?
- Problems facing digital marketers in Dubai
- Offline and online components of digital marketing
- The currency of digital marketing is attention
- Digital marketing contextualized: the marcomm framework
- The marketing mix
- Consumer psychology and digital marketing
- The importance of setting KPIs
- Our focus: online marketing
- Resources to understand digital marketing
Complete show notes are available on our website - What is Digital Marketing?
Please subscribe and leave us a rating and review on iTunes.
The Digital Disruptors Podcast brings you the latest in disruptive trends, tech, tools, and hacks in the digital marketing space.
All packaged in easy-to-digest episodes featuring unfiltered, no-holds-barred banter between old friends.
We'll also be featuring some of the growth-hackiest fresh-take-havers from the hottest businesses in Dubai.
We live and breathe digital marketing. And we've over 100 businesses in the U.A.E. along the way.
We are going to change the way Dubai does business. One episode at a time.
Links from the show
Exclusive Interview: How Jared Kushner Won Trump The White House
This show is brought to you by
Ubrik Media - http://ubrik.com
Dropkick Copy - http://dropkickcopy.com
Please subscribe and leave us a rating and review
iTunes - [Coming Soon]
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