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Digital Disruptors

The Digital Disruptors Podcast brings you the latest in disruptive trends, tech, tools, and hacks in the digital marketing space. All packaged in easy-to-digest episodes featuring unfiltered, no-holds-barred banter between old friends. We'll also be featuring some of the growth-hackiest fresh-take-havers from the hottest businesses in Dubai. We live and breathe digital marketing. And we've over 100 businesses in the U.A.E. along the way. We are going to change the way Dubai does business. One episode at a time.
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Digital Marketing 101: What is Digital Marketing? 0
Feb 26, 2017

In our 2nd episode, we introduce you to the fundamentals of digital marketing. 

Topics covered:

  • What is digital marketing?
  • Problems facing digital marketers in Dubai
  • Offline and online components of digital marketing
  • The currency of digital marketing is attention
  • Digital marketing contextualized: the marcomm framework
  • The marketing mix
  • Consumer psychology and digital marketing
  • The importance of setting KPIs
  • Our focus: online marketing
  • Resources to understand digital marketing

Complete show notes are available on our website - What is Digital Marketing?

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