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Digital Disruptors

The Digital Disruptors Podcast brings you the latest in disruptive trends, tech, tools, and hacks in the digital marketing space. All packaged in easy-to-digest episodes featuring unfiltered, no-holds-barred banter between old friends. We'll also be featuring some of the growth-hackiest fresh-take-havers from the hottest businesses in Dubai. We live and breathe digital marketing. And we've over 100 businesses in the U.A.E. along the way. We are going to change the way Dubai does business. One episode at a time.
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Jun 3, 2019

When I asked Karl Feilder what tips he can give me to run my business in a more sustainable, energy-conscious way, he didn't pull any punches.

As it turns out, we're being incredibly wasteful and we didn't even know it! From the lights we had on unnecessarily, to the room being too cold, to not carpooling to work, Karl wasted no time rattling off what we could be doing better.

And the funny thing is, these are such easy fixes to implement. That's the problem with the status quo. Nobody cares. It gets to a point where it doesn't even cross your mind there's a better way to do things.

Karl is the founder and CEO of the Neutral Group. To put what they do in layman's terms, Karl and his team work with companies to make their entire supply chain eco-friendly and energy efficient.

Since founding his first start-up in 1990, which was sold to Microsoft in 1995, Karl has overseen the growth of technology companies resulting in three personal trade sale exits, two trade sale exits on behalf of external investors, and the leadership and preparation of two companies for IPO. Karl has 20 years international experience of managing technology businesses and was recognized by the World Economic Forum in 2004, as a Technology Pioneer.” He was voted “Innovator of the Year 2011” by the Middle East LOG magazine.

Karl holds an MBA from Henley Management College, a B.Eng.(Hons) Industrial Engineering from the University of Hertfordshire, and is an Adjunct Lecturer at the Masdar Institute in Abu Dhabi.

As far as "big business" experience goes, Karl is as credible and authoritative as they come. Which is why, when he talks about the impact businesses have on the environment and what we can do about it, people listen.

I, for one, thoroughly enjoyed my conversation with him. And, in preparing for our chat, I was shocked at some of the facts and figures I came across. You'll have to watch the full interview to find out what they are.

Read the full show notes: https://blog.ubrik.com/karl-feilder

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