This Personal Trainer Emails His List 3 Times a Day, 7 Days a Week (Special Guest: Alexander Juan Antonio Cortes)

I love the online fitness niche.

There are a ton of colorful characters and more than enough drama to keep you entertained.

As a marketer, it's one of the best niches to pay close attention to.

It's so saturated the marketing needs to be very sophisticated if you're going to be successful.

These guys and girls are amazing at content marketing, creating a personal brand, growing an audience, and selling to their audience.

Recently I came across a marketing tactic I haven't seen before - a strength coach taking email marketing and dialing it up to over 9000.

His name is Alexander Juan Antonio Cortes.

He's a bodybuilder, personal trainer, fitness writer, and published author.

He's written for prestigious publications like EliteFTS and Ironman magazine.

A few months ago he transitioned to online business full-time (he used to have a day job as a personal trainer.)

After coming across email copywriting maestro Ben Settle, Alex decided to start emailing his list 3 times a day, 7 days a week.

I've heard of people mailing their list several times a week, but never mailing daily, let alone several times a day

So, I just had to pick his brain about it.

Enjoy the interview, and let me know what you think in the comments below.

Topics covered:

• Who is Alexander Juan Antonio Cortes?
• Why did Alex decide to email his list 3 times a day?
• How is he able to produce so much content?
• What has the feedback from his subscribers been like?
• List segmentation and product development based on subscriber feedback
• People don't read so repeat important messages
• How Alex uses his personal brand to filter his readers
• Email list growth of 579% over 90 days
• Open rates and click-through rates are above average
• How Alex makes it easier for his audience to consume his content
• How long-form emails are more popular with Alex's subscribers
• How does Alex generate revenue from his emails?
• As he grows his list revenue will compound
• Unsubscribe rates are about average
• Alex's perspective on marketing in general (best part of the interview)

A complete transcript of the interview is available here: 

http://dropkickcopy.com/grow-your-email-list

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